Hot Off the Press: How News-Related Cold Emails Can Boost Your Bottom Line
How to Write A BIG MONEY Cold Email
As I tell my coaching clients, you can’t sell anyone anything if they don't open your email.
Which is why the Attention part of Attention, Interest, Desire, Action (AIDA formula) is the critical key to getting your sales message read.
Over the course of my 30+-year career, I have found that two best ways to do this are with news-related subject lines that combined profit-oriented content.
The reason is simple: