How I Cracked the Code to Creating Consistent Blockbuster Copy

Fellow copywriter,

My quest began at Phillips Publishing in 1991, where I had the privilege of competing against some of the industry's most talented copywriters, including Gary Bencivenga, Clayton Makepeace, Jim Rutz, and Eugene Schwartz.

These guys were making millions of dollars and I wanted to break into that game.  

This is why I meticulously analyze…