The Magic of Copywriting

During my 38 years of copywriting, I have found there's a certain magic to it all. I am still amazed at the skill of taking a reader from a blank page to pulling their credit card out and buying.

I'm even more amazed when my readers are so mesmerized by my words, story, and offer that they pay $500, $100, $5,000, or more—just to get their hands on what I…